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Logo designing that builds your brand

What is logo and why you need a Logo for your business

Logo design is a branding and marketing tool that can be used to signify a business. A logo is a symbol or design used to identify a company or organization, as well as its products, services, employees, etc. A proper logo indicates your organization’s personality and serves as a powerful to attract your customers or clients. A logo has to be a perfect one as it is the first thing about your business that your potential customers will see.
Another major thing is that a logo is an easy way to communicate brand or product or a service. It can create a sense of trust and credibility in the minds of your customers. At TRUSTLINK, we always strive to deliver a unique logo to our clients as par with the business he/she is involved in. We always try to get highest customer satisfaction with our logo design solutions.

Different types of logo design

On visual point of view logo designs can broadly classified in five categories:

  • Wordmarks: A logo may be a free standing acronym, company name or product name that is designed to establish a brand attribute or positioning.
  • Letterforms: A unique design using one or more letter forms that acts as a identifier for the company.
  • Emblems: A mark in which the company name is inextricably connected to a pictorial element.
  • Pictorial Mark: A simple recognizable literal image that has been simplified and stylized.
  • Abstract Mark: A symbol that conveys a big idea, and often embodies strategic ambiguity.

Among the different types of logos, Combination logos are fantastic for new businesses who want the benefits of both a unique typography and a unique symbol. Abstract logos express a message through graphical elements. The human brain is better at remembering unique designs; therefore, customers are more likely to remember abstract logo types.


Purpose of a logo

Logos are a point of identification; they’re the symbol that customers use to recognize your brand. Ideally, you’ll want people to instantly connect the sight of your logo with the memory of what your company does – and, more importantly, how it makes them feel. The purpose of a logo is to give your company an identity, build recognition and trust, and capture new clients with a logo that speaks to company goodwill.

Logos serve to represent a given organization or company through a visual image that can be easily understood and recognized. A logo generally involves symbols, stylized text or both. We believe before creating a Logo for a business, it is necessary to understand the product or service and overall market positioning. We in TRUSTLINK  take every care to fulfil the proper purpose of the logo for our clients.


Main Characteristics of a great quality Logo

While creating a logo for our clients, we emphasize few things to maintain the quality of each logo. We believe that there are 6 main criteria’s that a powerful logo should have.

  • Flexible
  • Memorable and Recognizable
  • Colourful
  • Simple
  • Timeless
  • Distinctive

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